Wednesday, 26 March 2008

Software Microsoft entered Cambodian Market

Posted by vutha
March 26, 2008

Yesterday, the Global Software giant Microsoft Corp launched the operation of its new Brand in Cambodia in order to fight against the intellectual property rights, and to sell its products and service in Cambodian market. Microsoft Development Program (MDP) will be responsible for coordinating local marketing program, finding new partners, and the supporting the development of Microsoft’s overall business base in Cambodia. In addition, MDP will distribute its information about how to teach the benefit of using non-pirated software and instruct users and local distributors how to use its systems.

At the present time, Cambodian people have been using pirated software which it s cost is only $2 on sales across the market. Less computer users bought licensed software, except international companies and some international non-governmental organizations operating in Cambodia. For the common Cambodian users do not afford to purchase un-pirated software.

Sok An, deputy prime minister and also deputy chairman of the government’s National Information Communication Technology Development Authority (NiDA) presided this launch by suggesting the Microsoft to reduce licensed prices because Cambodians cannot afford to buy it, even though they would like to buy the real Microsoft software.

Sok An was quoted by The Mekong Time as saying that “the government has long prioritized the nascent Information Communication and Technology (ICT) sector in Cambodia as it believe it speeds up development, improve lifestyles and boosts poverty reduction, adding that through NiDa the government has successfully computerized many of its activities.

Though, Cambodia has become the member of World Trade Organization (WTO) in 2005 but Cambodian’s GDP is still low. By the way, WTO extended the deadline for Cambodia and other least developed countries to enforce copyright and accept patent till 2013.

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